×1Vlog Instagram video that did 1× its author's usual
The best time of the day 🌧️🧸🧴 after a long day, when it’s actually raining outside, there’s nothing better than coming home, taking a hot shower, doing my skincare, putting on my favorite PJs, getting cozy, and watching a good movie. 🧼🚿🛀🍂 just me, a quiet night in, and finally getting to slow down and relax. honestly, this is my kind of perfect evening. 🤍 #afterschool #routine #beauty #girly #fyp
@alice.journeyy · 261K followers
This creator normally gets 40K views. This one got 40K. That gap — not the raw number — is what makes the format worth copying.
The video shows a person's evening routine after a long day, starting with arriving home in the rain, lighting a candle, doing a skincare routine, and finally relaxing by watching a movie projected on the wall.
Open original ↗Likes 3.4KComments 15Shares —
Why it worked
This video works because it taps into the relatable desire for comfort and relaxation after a busy day. The 'POV' hook immediately draws viewers in, making them feel like they are experiencing the routine alongside the creator. The aesthetic visuals, calming music, and satisfying routine elements create a sense of peace and aspiration, encouraging viewers to watch the entire process and imagine themselves in a similar situation. The use of time stamps adds a structured, yet intimate, feel to the personal routine.
How to reproduce this format
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