×15Beauty Instagram video that did 15× its author's usual
makeup routine that fights “school air” #makeuptutorial
@itsnotnotus · 7.5K followers
×15its author's usual
This creator normally gets 40K views. This one got 71K. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates a 'back to school' makeup routine using various products, applying them to her face while explaining each step and product.
Open original ↗71K
Views
4.5%
Engagement
75/100
Virality
Likes 3.1KComments 5Shares —
Why it worked
This video works because it provides a clear, step-by-step beauty tutorial for a specific occasion (back to school), using popular products and offering tips for natural, long-lasting makeup. The creator's engaging personality and direct address to the camera build trust and relatability.
Clear, step-by-step instructions for each product application.Direct address to the camera creates a personal and trustworthy feel.Demonstrates a full face of makeup suitable for a specific context (school).Highlights specific product names and shades, useful for viewers.Good lighting and clear audio enhance the viewing experience.
beauty routinemakeup tutorialproduct review
How to reproduce this format
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