×2Comedy Instagram video that did 2× its author's usual
PTO is for emergencies. #wfh
@scottymuirhead · 72K followers
This creator normally gets 505K views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.
A man in a business shirt and tie, wearing a snorkel mask and fins, is shown working underwater. He first takes a call on his phone, then types on a laptop resting on an underwater rock formation, illustrating the extreme lengths a WFH friend might go to avoid taking PTO.
Open original ↗Likes 57KComments 239Shares —
Why it worked
The video works due to its absurd and relatable humor, playing on the common experience of work-from-home culture and the reluctance to take time off. The unexpected visual of someone working underwater in business attire creates a strong comedic effect and curiosity, encouraging shares and comments.
How to reproduce this format
More comedy hooks that worked
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