×0Comedy Instagram video that did 0× its author's usual
How do you know when an idea is actually good? 😂 I loved sitting back and hearing Jason Sudeikis and @brendanhunting explain their writing process. I work with my brother a lot, and when you’ve known someone for so many years, there’s a shorthand and a level of trust that’s hard to replicate. Hearing how they check in with each other and know when an idea is heading in the right direction really reminded me of that. . . . #TedLasso #JasonSudeikis #BrendanHunt #Screenwriting #AppleTV
@bella_does_editing · 540K followers
This creator normally gets 190K views. This one got 53K. That gap — not the raw number — is what makes the format worth copying.
The video features an interview with two male writers, interspersed with shots of a female interviewer, discussing their collaborative writing process and how they know when an idea is truly good. They share anecdotes about their long-standing partnership and the importance of external validation for their jokes.
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Why it worked
The video works because it offers a behind-the-scenes look into the creative process of successful writers, making it relatable to anyone involved in creative work. The humor and genuine camaraderie between the interviewees are engaging, and the 'singing in the shower' analogy for self-evaluation is a universally understood concept, making the content highly shareable and relatable.
How to reproduce this format
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