×1Beauty Instagram video that did 1× its author's usual
Day 91/100 Lipstick from @mattlookcosmetic 🤌🏻 Obsessed with the new Bubble Kiss Lipstick by Mattlook! Lightweight, non-sticky, intense color payoff, and a gorgeous matte finish that lasts all day.💋♥️ [Documenting, journal, vlog, digitaldairy, minivlog, 100days, challenge, edit, studentlife, explorepage (Aesthetic, mini vlog, skincare, haircare, soft girl era insta edits) #minivlog #viral #100daychallenge #grwm
@nishh_core0 · 6.2K followers
This creator normally gets 12K views. This one got 10K. That gap — not the raw number — is what makes the format worth copying.
The video features a 'Get Ready With Me' sequence, showcasing a woman applying makeup and getting dressed, interspersed with shots of food and scenery. It highlights a specific lipstick brand with swatches and application.
Open original ↗Likes 256Comments 52Shares —
Why it worked
The video works by combining the popular 'Get Ready With Me' format with product showcasing, making it relatable and aspirational. The quick cuts and trending audio keep viewers engaged, while the clear display of the lipstick shades provides valuable product information.
How to reproduce this format
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