×28“people who don't post on Instagram”
@pashagrozdov · 494K followers
This creator normally gets 271K views. This one got 7.6M. That gap — not the raw number — is what makes the format worth copying.
A man acts out the internal monologue of someone who claims to be mysterious and private because they don't post on Instagram, contrasting their supposed privacy with their actual desire to be seen as unique and better.
Open original ↗Likes 353KComments 3.0KShares —
Why it worked
This video works because it uses a relatable scenario and a popular audio to create a humorous and self-aware commentary on social media behavior. The contrast between the character's internal thoughts and his actions (posing for the camera) highlights the irony, making it highly shareable and engaging. The use of a trending audio also boosts its discoverability.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×22008 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17740 its author's norm