×2Fashion Instagram video that did 2× its author's usual
@sportstyle_has крутой магазин для крутых ребят
@istmul_alihan · 158K followers
This creator normally gets 796K views. This one got 1.7M. That gap — not the raw number — is what makes the format worth copying.
Two large, muscular men enter a clothing store, seemingly looking for clothes. The store owner, a smaller man, tries to help them, but they are difficult customers. He eventually helps them find outfits that fit their large frames, leading to a humorous transformation.
Open original ↗Likes 56KComments 2.7KShares —
Why it worked
The humor comes from the unexpected contrast between the large, intimidating customers and the smaller, exasperated store owner. The 'before and after' transformation of the customers into stylish outfits adds to the entertainment. The physical comedy and the relatable scenario of difficult customers make it engaging.
How to reproduce this format
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