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InstagramFashionVoiceover + b-roll

Fashion Instagram video that did 1× its author's usual

Жаздың қызығын көріп жатырмыз… Бірақ қысты сағындық қой 😂

@dastanello · 638K followers

×1its author's usual

This creator normally gets 37K views. This one got 23K. That gap — not the raw number — is what makes the format worth copying.

A man dressed in a Peaky Blinders-style suit and flat cap poses on a snowy rooftop with city buildings in the background. The video alternates between black and white and color shots, showing him looking out, smoking, and reading a newspaper.

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23K
Views
5.1%
Engagement
75/100
Virality

Likes 930Comments 221Shares

Why it worked

The video works by tapping into the popular 'Peaky Blinders' aesthetic, which resonates with themes of sophistication, ambition, and a bygone era. The dramatic music, stylish wardrobe, and cinematic black and white shots create a strong mood and visual appeal, drawing viewers in with a sense of cool and aspirational lifestyle. The contrast between black and white and color adds visual interest and emphasizes the aesthetic.

Strong aesthetic appeal with clear thematic inspirationHigh production quality with good lighting and editingEffective use of black and white alongside color for visual interestEngaging background music that enhances the mood
AestheticStyle InspirationLifestyleCinematic Vibe

How to reproduce this format

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