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Real Estate Instagram video that did 1× its author's usual

Só assim mesmo…. #corretor #comedia

@thalescardoso.corretor · 9.3K followers

×1its author's usual

This creator normally gets 9.0K views. This one got 13K. That gap — not the raw number — is what makes the format worth copying.

A man is chained in a dark, messy room, confronted by a Saw-like character on a TV screen who forces him to sign a real estate contract for a property he visited. The man eventually agrees, asking for more apartments to invest in.

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13K
Views
4.1%
Engagement
85/100
Virality

Likes 467Comments 53Shares

Why it worked

The video uses a popular horror movie trope (Saw) to create a humorous and unexpected scenario related to real estate sales. The absurdity of the situation, combined with the relatable pressure of closing a deal, makes it highly entertaining and shareable. The 'Saw' character's voice and the dark aesthetic add to the comedic effect, making it memorable.

Creative use of a popular cultural reference for humor.Engaging narrative with a clear setup and punchline.Relatable scenario for real estate professionals and clients.Good pacing and use of sound effects to enhance the comedic and dramatic elements.
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