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InstagramBeautyProduct demo

“Unboxing the cutest PR from dot and key ☕”

@glo.wwithme17 · 19K followers

×39its author's usual

This creator normally gets 13K views. This one got 506K. That gap — not the raw number — is what makes the format worth copying.

The video features an unboxing of a Dot & Key Melting Lip Balm PR package, showcasing the product and its accessories, followed by a swatch of the lip balm on the back of a hand.

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506K
Views
3.6%
Engagement
70/100
Virality

Likes 18KComments 139Shares —

Why it worked

The video works by leveraging the excitement of an unboxing, combined with the visual appeal of a new beauty product and a clear demonstration of its color, making it engaging for beauty enthusiasts and potential customers.

Clear product showcaseEngaging unboxing experienceVisual swatch of the productRelevant trending audio
Product ReviewUnboxingBeauty HaulProduct Demonstration

How to reproduce this format

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