“people who have Aesop in their bathroom think they are John D. Rockefeller do you think you are John D. Rockefeller?”
@pashagrozdov · 494K followers
This creator normally gets 271K views. This one got 978K. That gap — not the raw number — is what makes the format worth copying.
A skit depicting the perceived arrogance of people who use Aesop products, juxtaposing scenes of someone washing hands with Aesop with shots of New York City skyscrapers, implying wealth and superiority. The creator acts out a persona of someone who believes using Aesop makes them rich and better than others.
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Why it worked
The video taps into a relatable stereotype, using humor and a trending audio to create an exaggerated, self-deprecating, yet aspirational narrative. The on-screen text clearly sets up the joke, and the quick cuts maintain engagement. It leverages a specific product (Aesop) as a cultural signifier, sparking discussion and shared understanding among viewers.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm