×11Auto Instagram video that did 11× its author's usual
The @7eleven and @hotwheelsofficial collab you’ve been waiting for.
@chasefelke · 33K followers
This creator normally gets 10K views. This one got 119K. That gap — not the raw number — is what makes the format worth copying.
The video showcases a lively car meet event held at a 7-Eleven parking lot, featuring a diverse collection of custom and classic cars. Attendees mingle, admire the vehicles, and interact with various displays, including a large inflatable Slurpee cup.
Open original ↗Likes 5.5KComments 72Shares —
Why it worked
The video works by combining the excitement of a car meet with the nostalgic and recognizable setting of a 7-Eleven. The dynamic shots, upbeat music, and diverse range of cars create an engaging visual experience, appealing to car enthusiasts and those interested in community events. The aerial shots provide a grand scale, while close-ups highlight the details, fostering a sense of immersion and excitement.
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×13977 its author's norm
“When you've already filled up and look back.”×12667 its author's norm