×8Auto Instagram video that did 8× its author's usual
The beauty of a SFFD rolling down the streets of San Francisco. A shout out to this team, great group of people. 🙏 . . . #sanfrancisco #sffd #firetruck
@thurber_shots · 162K followers
This creator normally gets 102K views. This one got 867K. That gap — not the raw number — is what makes the format worth copying.
A fire truck slowly descends a steep hill in San Francisco, with city buildings visible in the background. Cars are parked on both sides of the street, and power lines crisscross the frame.
Open original ↗Likes 67KComments 330Shares —
Why it worked
The video captures a unique perspective of a common city scene, made interesting by the steep incline and the iconic San Francisco backdrop. The slow, steady movement of the fire truck creates a sense of anticipation and visual interest, while the accompanying music adds to the dramatic effect. It works well for local audiences and those interested in urban landscapes or emergency services.
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×13977 its author's norm
“When you've already filled up and look back.”×12667 its author's norm