×1Food Instagram video that did 1× its author's usual
If you come visit me in Seattle, we’re getting coffee here ☕️‼️ 5 beautiful cafés, 5 different vibes, and exactly what I’d order at each one 👀 @mintish_coffee → Pistachio Latte @helloem.seattle → Crème Brûlée Coffee @slowday.coffee → Specialty Coffee @victrolacoffee → Latte or Espresso @storyville → Cold Brew or Latte + Pike Place Whether you’re looking for a cute café, unique coffee, or just somewhere worth adding to your Seattle itinerary… SAVE THIS & SHARE IT ‼️ #seattle #musttry #cafe #coffee #seattlecoffee
@i_u_shee · 13K followers
This creator normally gets 18K views. This one got 12K. That gap — not the raw number — is what makes the format worth copying.
A woman holding a coffee mug shares five beautiful coffee shops in Seattle, describing each one and recommending a specific drink. She encourages viewers to save and share the video with friends.
Open original ↗Likes 104Comments 10Shares —
Why it worked
The video works because it offers valuable local recommendations in a popular city, leveraging a personal invitation ('If you come visit me...') to build connection. The listicle format with specific suggestions (what to order) makes it highly actionable and shareable for both locals and tourists. The clear, concise delivery and visual aids (Instagram profiles) enhance engagement and credibility.
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's norm