×54“I'm feeling an elf lip combo today, so I'm going to start it off with their water tint.”
@itsnotnotus · 7.5K followers
×54its author's usual
This creator normally gets 40K views. This one got 341K. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates her favorite ELF lip combo, applying a water tint, a lip marker, a lip liner, and a glow reviver lipstick, showcasing each product and the final look.
Open original ↗341K
Views
4.5%
Engagement
75/100
Virality
Likes 15KComments 35Shares —
Why it worked
The video works because it's a clear, step-by-step product demonstration of affordable and popular beauty items. The creator's genuine enthusiasm and clear explanation of each product, along with showing the application, builds trust and provides value to viewers interested in makeup.
Clear product demonstrationStep-by-step applicationRelatable and enthusiastic presenterShowcases affordable productsGood lighting and clear audio
Product ReviewMakeup TutorialBeauty HacksAffordable Finds
How to reproduce this format
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