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InstagramFinanceVoiceover + b-roll

Finance Instagram video that did 2× its author's usual

O que começou com a Rachadinha chegou no BolsoMaster, o mais escândalo financeiro da história do Brasil. Flávio recebeu mais de 60 milhões de reais de Vorcaro, dono do Banco Master, e ainda não prestou contas do uso do dinheiro. A Família Bolsonaro tem uma história de assombrações que envolvem muito dinheiro e é difícil de explicar. Fácil é saber o que é melhor para o Brasil. Compartilha este post para chegar em mais pessoas!

@brasilcomlula · 129K followers

×2its author's usual

This creator normally gets 288K views. This one got 340K. That gap — not the raw number — is what makes the format worth copying.

The video exposes alleged financial corruption involving Brazilian politicians, specifically focusing on the 'rachadinha' scheme and a massive financial fraud. It uses news clips, interviews, and on-screen text to build a narrative against the Bolsonaro family.

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340K
Views
9.9%
Engagement
75/100
Virality

Likes 31KComments 2.3KShares

Why it worked

The video works by leveraging public interest in political scandals and corruption. It uses a clear, accusatory narrative, supported by news footage and interviews, to create a sense of urgency and expose alleged wrongdoing. The use of on-screen text reinforces key accusations, making the information easily digestible and shareable. The dramatic pacing and music also contribute to its engaging nature.

Strong, clear narrative against alleged corruption.Uses a variety of media (news clips, interviews, on-screen text) to support claims.Dramatic pacing and music keep viewers engaged.Addresses a topic of high public interest.Clear call to action for sharing.
Political AccountabilityFinancial TransparencyPublic Interest Journalism

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