×1Comedy Instagram video that did 1× its author's usual
#кошкамэн
@denis_deham · 2.1M followers
This creator normally gets 804K views. This one got 635K. That gap — not the raw number — is what makes the format worth copying.
A man in a suit is repeatedly pranked by a bald man making cat meowing sounds. Each time the man in the suit looks around for a cat, the prankster hides, until finally, the man in the suit gets up and walks away, still looking for the source of the meows.
Open original ↗Likes 13KComments 565Shares —
Why it worked
The humor comes from the unexpected and persistent nature of the prank, combined with the man in the suit's increasingly bewildered reactions. The relatable annoyance of being bothered by an unseen sound, especially a persistent one, resonates with viewers. The escalating absurdity and the 'cat' sound effect are highly engaging and shareable.
How to reproduce this format
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