×12InstagramReal Estate
“Who says you have to comprise lifestyle and updates in today’s market?”
@thebarrettteam · 29K followers
×12its author's usual
This creator normally gets 15K views. This one got 144K. That gap — not the raw number — is what makes the format worth copying.
A woman finds a paper bag, looks inside, and a man's head appears, introducing a home for sale. The video then transitions into a dynamic tour of the house, showcasing various rooms and the exterior, before the woman reappears, summarizing the home's features.
Open original ↗144K
Views
2.2%
Engagement
85/100
Virality
Likes 3.1KComments 47Shares —
Why it worked
The unexpected visual of a head in a paper bag creates a strong curiosity gap, making viewers pause and watch. The transition from the humorous skit to a professional home tour is seamless and engaging, making the listing memorable.
Unique and memorable hook using a paper bag.Professional and dynamic home tour visuals.Clear call to action at the end.Good use of trending audio to enhance engagement.
property toursreal estate marketinghumorous introductions
How to reproduce this format
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