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InstagramBeautyTutorial

“This is my monsoon haircare hack that I literally follow once a week.”

@journey_with_sweta_ · 93K followers

×26its author's usual

This creator normally gets 105K views. This one got 2.7M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates her monsoon haircare routine using BBLUNT hair fall control shampoo and conditioner, highlighting the products' benefits in reducing hair fall and strengthening hair. She shows a before and after comparison of hair fall and encourages viewers to save the video and comment for a product link.

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2.7M
Views
0.2%
Engagement
85/100
Virality

Likes 4.2KComments 224Shares

Why it worked

The video works by presenting a relatable problem (monsoon hair fall) and offering a direct solution through a product demonstration. The before-and-after visual of hair fall is highly effective in showcasing the product's efficacy. The creator's personal endorsement and the 'Buy 1 Get 1' offer create a sense of urgency and value, driving engagement and sales. The clear call to action ('Comment for Link') leverages social media algorithms for increased visibility.

Clear problem-solution narrativeEffective before-and-after visual proofDirect product demonstration and benefits highlightStrong call to action for engagementRelatable content for target audience
haircare routineproduct reviewbeauty hacksmonsoon care

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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