×3InstagramComedy
Comedy Instagram video that did 3× its author's usual
I turnt it down Follow @joshua.udu for more • • • #relatable #scholarship #jacksonville
@joshua.udu · 5.4K followers
×3its author's usual
This creator normally gets 91K views. This one got 320K. That gap — not the raw number — is what makes the format worth copying.
A man in a kitchen reacts to an on-screen text about turning down a large college offer to pursue his passion. The video then cuts to a different man walking through a mall, implying the 'grind' of his passion.
Open original ↗320K
Views
6.1%
Engagement
75/100
Virality
Likes 19KComments 61Shares —
Why it worked
The video uses a relatable scenario of choosing passion over a lucrative offer, amplified by a trending audio and a 'POV' style that encourages viewer identification and discussion in the comments.
Relatable scenario of choosing passion over moneyEffective use of trending audioClear on-screen text that sets the sceneHumorous and engaging reaction shots
relatabilityhumormotivation
How to reproduce this format
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