×10“one minute ur graduating university and the next ur doing a masters at the same uni cuz u couldnt find a job”
@juiceditup · 991K followers
This creator normally gets 803K views. This one got 8.1M. That gap — not the raw number — is what makes the format worth copying.
The video shows a person in graduation attire throwing their cap in the air at night, then cuts to the same person walking on a university campus during the day, implying a transition from graduation to pursuing a master's degree due to difficulty finding a job.
Open original ↗Likes 498KComments 1.3KShares —
Why it worked
This video works because it taps into a relatable struggle for many recent graduates: the difficulty of finding employment after completing a degree, leading to further education. The use of a popular, melancholic audio track enhances the emotional resonance, while the 'before and after' visual contrast (graduation vs. back to school) clearly illustrates the point. The on-screen text directly states the relatable problem, fostering a sense of shared experience and community in the comments.
How to reproduce this format
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