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InstagramBeautyTutorial

Beauty Instagram video that did 32× its author's usual

🩵 - - - - - —@alissnailss #nails #polygelnails #nailinspo #pinknails #alisonchavez polygelnailtech coachellavalleynailtech cathedralcitynailtech palmspringsnailtech coquette indionails laquinta palmsprings gaoygelpolish pinkmaskpolygel palmdesertnails thousandpalms nailsandblinks coachellanails 760nails manipedi760 coachellavalleynails 760nails xlnails shortnails

@alissnailss · 28K followers

×32its author's usual

This creator normally gets 21K views. This one got 637K. That gap — not the raw number — is what makes the format worth copying.

The video shows a close-up of a hand with freshly applied pink and teal French tip nails, adorned with glitter and small embellishments. A tool is used to apply more glitter to the nails, enhancing their sparkle.

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637K
Views
2.5%
Engagement
70/100
Virality

Likes 16KComments 9Shares —

Why it worked

This video works because it showcases a visually appealing beauty process, satisfying viewers' desire for aesthetic content and demonstrating a skill. The close-up shots and the addition of glitter create a captivating visual experience.

High-quality close-up visualsSatisfying process of glitter applicationAesthetically pleasing final product
Nail ArtBeauty TutorialsASMR-like Process

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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