Beauty Instagram video that did 32× its author's usual
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@alissnailss · 28K followers
This creator normally gets 21K views. This one got 637K. That gap — not the raw number — is what makes the format worth copying.
The video shows a close-up of a hand with freshly applied pink and teal French tip nails, adorned with glitter and small embellishments. A tool is used to apply more glitter to the nails, enhancing their sparkle.
Open original ↗Likes 16KComments 9Shares —
Why it worked
This video works because it showcases a visually appealing beauty process, satisfying viewers' desire for aesthetic content and demonstrating a skill. The close-up shots and the addition of glitter create a captivating visual experience.