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InstagramComedy

“Why you looking at my Crocs?”

@duolingo · 5.2M followers

×1its author's usual

This creator normally gets 940K views. This one got 882K. That gap — not the raw number — is what makes the format worth copying.

The Duolingo owl character, Duo, sings a repetitive song about Crocs in Spanish, with English translations appearing as text overlays. The video features different versions of Duo wearing various Crocs and multiplying as the song progresses.

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882K
Views
6.3%
Engagement
85/100
Virality

Likes 55KComments 532Shares

Why it worked

The video works because it leverages the recognizable Duolingo owl character in a humorous and slightly absurd way, combining a catchy, repetitive song with a visual gag (the multiplying owls and their Crocs). This creates an entertaining and shareable piece of content that reinforces the brand's quirky personality and encourages engagement through its simplicity and humor. The use of a trending audio style also helps with discoverability.

strong brand recognitioncatchy and repetitive audiohumorous and unexpected visual elementssimple animation style is effective
humorbrand personalityeducation

How to reproduce this format

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