×0Travel Instagram video that did 0× its author's usual
Pacifica California has been taking a beating from the ocean for a long time and it’s taking its toll. The promenade is no longer accessible to cars and the entire area is in disrepair. Hoping they can salvage some of it. 🤞 . . . #Pacifica #sanfrancisco #california . . .
@thurber_shots · 162K followers
This creator normally gets 102K views. This one got 38K. That gap — not the raw number — is what makes the format worth copying.
This video shows a coastal town and its pier, first in a calm state with people walking around, then during a storm with massive waves crashing, and finally returning to a sunny day, highlighting the impact of the ocean on the infrastructure.
Open original ↗Likes 1.7KComments 42Shares —
Why it worked
The video works by showcasing a dramatic transformation over time, creating a sense of awe and concern about the power of nature and its impact on human infrastructure. The 'before and after' contrast is highly engaging, and the use of a trending audio adds to its shareability and emotional resonance.
How to reproduce this format
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