×4“Your side hustler friend”
@corporatenatalie · 1.5M followers
This creator normally gets 928K views. This one got 3.7M. That gap — not the raw number — is what makes the format worth copying.
A woman portrays a friend who constantly has new, unusual side hustles, from dog nanny to pizza delivery to wedding attendance for pay, and even beta testing a pizza website for discounts, all while casually offering her new nail tech skills.
Open original ↗Likes 16KComments 163Shares —
Why it worked
The video works because it's relatable and humorous, showcasing a common archetype of a friend who is always engaged in various side hustles. The quick cuts and varied scenarios keep viewers engaged, and the comedic timing of the actress adds to its appeal. The 'ad' for Domino's is cleverly integrated as one of the friend's side hustles, making it feel organic rather than overtly promotional.
How to reproduce this format
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