×7Comedy Instagram video that did 7× its author's usual
people who use the dark mode truly are giving dark emo aesthetic but also batman, bad boy masculine vibes and stuff likе that, that’s the universal truth 🖤 #apple #darkmode #comedy #funny #relatable
@pashagrozdov · 494K followers
This creator normally gets 271K views. This one got 2.2M. That gap — not the raw number — is what makes the format worth copying.
A man acts out the persona of someone who uses dark mode on their devices, portraying himself as mysterious, unique, and better than others, all while engaging in activities like working on a laptop and playing tennis at night.
Open original ↗Likes 234KComments 1.3KShares —
Why it worked
The video leverages a relatable internet inside joke about dark mode users, creating a sense of shared understanding and humor. The exaggerated portrayal of superiority and mystery resonates with people who identify with using dark mode, making it highly shareable. The use of a trending audio track further boosts its discoverability.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×22008 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17740 its author's norm