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InstagramComedyProblem → solution

“Selfie without a forklift:”

@friendsoftheearthwaterford · 9.6K followers

×4its author's usual

This creator normally gets 18K views. This one got 70K. That gap — not the raw number — is what makes the format worth copying.

A man attempts to take a selfie while sitting on a couch, looking bored and receiving no notifications. He then takes a selfie with a forklift, appearing happy and receiving numerous notifications from 'celebrities' complimenting his forklift.

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70K
Views
3.1%
Engagement
80/100
Virality

Likes 2.2KComments 4Shares —

Why it worked

The humor comes from the absurd contrast between the two scenarios and the unexpected 'celebrity' attention for a forklift. It taps into relatable feelings of wanting attention and finding humor in mundane objects, making it shareable and engaging.

Clear visual contrast between the two scenariosRelatable feeling of wanting attention/validationHumorous and unexpected punchline with celebrity notificationsGood use of trending audio
HumorRelatabilityContrast

How to reproduce this format

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