×3“Selfie without a forklift:”
@friendsoftheearthwaterford · 9.6K followers
×3its author's usual
This creator normally gets 21K views. This one got 71K. That gap — not the raw number — is what makes the format worth copying.
A man attempts to take a selfie without a forklift, looking bored and unimpressed. He then takes a selfie with a forklift, appearing happy and receiving many notifications from 'celebrities' on his phone.
Open original ↗71K
Views
3.0%
Engagement
85/100
Virality
Likes 2.1KComments 4Shares —
Why it worked
The video uses a relatable 'before and after' comparison, exaggerating the positive impact of an unexpected object (the forklift) to create humor. The use of a trending audio and fake celebrity notifications adds to the comedic effect and aspirational humor, making it highly shareable.
Clear 'before and after' contrastHumorous exaggerationRelatable concept of seeking validation/excitementEffective use of trending audioEngaging on-screen text and fake notifications
HumorRelatabilityBefore & After
How to reproduce this format
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