×3“System updates should be done Sunday at 2 AM.”
@programmersarealsohuman · 106K followers
×3its author's usual
This creator normally gets 532K views. This one got 1.6M. That gap — not the raw number — is what makes the format worth copying.
A man dressed as an old IT admin with a gray wig and beard sarcastically explains the absurdities and inefficiencies of corporate IT policies and practices, from system updates to security protocols.
Open original ↗1.6M
Views
3.7%
Engagement
85/100
Virality
Likes 59KComments 264Shares —
Why it worked
The video works because it taps into a universal frustration with corporate IT departments, using humor and relatable scenarios. The exaggerated persona of the 'next-door IT admin' makes the common complaints entertaining and memorable, fostering engagement through shared experiences.
relatable humorstrong character personaclear and concise delivery of jokeseffective use of text overlays to emphasize punchlines
office humortech satirerelatable frustrations
How to reproduce this format
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