×12Travel Instagram video that did 12× its author's usual
Proof that the best trips are the ones you get to take with your besties. 🤍 Still reminiscing about our incredible time in Chicago and already dreaming about our next adventure together in October. Stay tuned… ✈️ #chicago #girlstrip #midlifefriendships #womensupportwomen #over50
@theproageproject · 3.7K followers
This creator normally gets 1.5K views. This one got 18K. That gap — not the raw number — is what makes the format worth copying.
The video showcases a group of women on a girls' trip to Chicago, featuring various activities like walking around the city, having coffee, dining out, and enjoying drinks. It's a montage of their experiences, highlighting friendship and travel.
Open original ↗Likes 1.1KComments 215Shares —
Why it worked
The video works because it taps into the aspirational desire for friendship and travel, especially for women in midlife. The upbeat music and quick cuts create an energetic and positive vibe, making the viewer feel like they are part of the experience. The 'photo dump' style is highly shareable and relatable, encouraging engagement from those who value similar experiences.
How to reproduce this format
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