×37Education Instagram video that did 37× its author's usual
Do you have this colour in any form ? #ugliestcolour #fyp #fashion #pantone #colourtheory
@tanya.saini__ · 15K followers
This creator normally gets 5.8K views. This one got 226K. That gap — not the raw number — is what makes the format worth copying.
A woman explains how researchers identified the world's ugliest color, Pantone 448 C, a muddy olive brown, and how Australia used it on cigarette packaging to deter smoking.
Open original ↗Likes 7.0KComments 271Shares —
Why it worked
The video uses a curiosity-gap hook about a surprising research finding. The talking-head format with on-screen text and relevant visuals makes complex information easy to digest. The reveal of a 'world's ugliest color' is inherently shareable and prompts discussion, while the practical application (cigarette packaging) adds a layer of intrigue and real-world impact.
How to reproduce this format
More education hooks that worked
“What looks like a running animal, a human hand, or a frozen figure is actually the result of decades of biological adaptation.”×9842 its author's norm
“🧠 What if doctors told you your brain was mostly “missing”… but you were still living a normal life?”×8978 its author's norm
“Pro tip for anyone taking finals, always choose the right answer on the exam.”×1679 its author's norm
TikTok breakdown×1587 its author's norm