×0Tech Instagram video that did 0× its author's usual
Can technology make film & TV more accessible? 🎬 While attending the Ted Lasso Season 4 premiere, I had the opportunity to interview Apple’s current CEO, Tim Cook, and incoming CEO, John Ternus, about the future of the film and TV industry, and Apple’s role in making it more accessible. As someone who learned to edit on an iPhone, it was a real full-circle moment. 📸 @reece.visuals . . . #TedLasso #TimCook #JohnTernus #AppleTV #Filmmaking
@bella_does_editing · 540K followers
This creator normally gets 190K views. This one got 61K. That gap — not the raw number — is what makes the format worth copying.
The video features interviews with Apple's CEO, Tim Cook, and incoming CEO, John Ternus, discussing the accessibility of technology in filmmaking and content creation. They highlight how tools like the iPhone have democratized content creation, making it easier for anyone to become a filmmaker or creator.
Open original ↗Likes 2.0KComments 32Shares —
Why it worked
The video leverages the authority and recognition of Apple's CEOs, Tim Cook and John Ternus, to discuss a relevant and inspiring topic: the democratization of content creation through accessible technology. The inclusion of a personal anecdote from the interviewer (learning to edit on an iPhone) adds a relatable and emotional touch, making the message more impactful. The format is engaging due to the direct interaction and clear message, appealing to aspiring creators and tech enthusiasts.
How to reproduce this format
More tech hooks that worked
“Extremely flexible—can be rolled, folded, and shaped into any form.”×12045 its author's norm
“This is the AI update I have been waiting for since I was 12. OpenAI just dropped a coding agent that does pretty much EVERYTHING now.”×7647 its author's norm
“what if you lost everything?”×4411 its author's norm
“People think this is real… but it’s actually made with AI 🤯”×2360 its author's norm