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Finance Instagram video that did 5× its author's usual

How would you rank these British airways Avios credit cards? Do you hold multiple? Would love to hear your strategies below!

@airiczz · 34K followers

×5its author's usual

This creator normally gets 37K views. This one got 176K. That gap — not the raw number — is what makes the format worth copying.

A man in glasses ranks various British Airways Avios credit cards as an accountant, placing them into S, A, C, and D tiers on a visual tier list. He explains the benefits and drawbacks of each card, focusing on earning rates, welcome bonuses, and companion/upgrade vouchers.

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176K
Views
0.4%
Engagement
75/100
Virality

Likes 582Comments 37Shares

Why it worked

The video works because it provides valuable, niche-specific financial advice in an easily digestible tier list format. The 'as an accountant' POV adds credibility, and the clear comparison of features helps viewers make informed decisions. The use of on-screen text highlights key information, making it scannable and engaging.

Clear, concise explanations of complex financial products.Credibility established by the 'as an accountant' POV.Effective use of a tier list visual for easy comparison.On-screen text highlights key data points, improving comprehension.Direct call to action and engagement with the audience.
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