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InstagramComedy

Comedy Instagram video that did 1× its author's usual

a letter to everyone who did not go to Europe this summer: you are worth it. you are enough. you have enough. you have air conditioning and you have iced coffee. you are exactly where you need to be, and exactly where you want to be. you’re doing so well, my love, and I am so immensely proud of you ❤️ what did you think you were gonna get another Pasha in Europe summer series??? nooooo hHAHAA that’s not how character development works! this summer, we are settling into our new home in New York Cityyyy ✨🗽 the other day I was telling my friend how excited I was to be living in New York and I said something along the lines of “I can’t imagine living anywhere but in New York” my friend laughed and told me I said the exact same thing when I moved to California. “yes” I said, “I did - because wherever we are is exactly where we’re supposed to be”. it’s a true story! because wherever we are is exactly where we can choose to be happy what is the point of this account, and what is the meaning of these videos? it is not to escape our lives, but to witness them, to look closely at the small moments and find they were never small at all. it’s to take pride in effort, to take pride in owning who you are, and sometimes, to stand up to others. and to refuse the idea that happiness must be earned in some other life - because achieving happiness is our greatest goal and is the meaning of our life so yes I am happy where I am 😅 and if you are indeed going to Europe this summer I hope you have the best time and the best trip of your life…though I did not lie: you may not be the most mysterious and unique person in the world right now and that is also okay! 💖 while you are in St. Tropez, I will be in New York’s Lower East Side learning how to play handball courtesy of my new friends Steve and Lily who are professionals and taught me how to play this week and even gave me not one not two but three handballs 😭 the best people ever love you all and have a great week ahead! ❤️ #Europe #travel #comedy #relatable #funny

@pashagrozdov · 494K followers

×1its author's usual

This creator normally gets 271K views. This one got 176K. That gap — not the raw number — is what makes the format worth copying.

A man humorously portrays the 'people who didn't go to Europe this summer' by showing himself enjoying various activities in New York City, implying that staying local is just as good, if not better, than traveling abroad.

Open original ↗
176K
Views
2.6%
Engagement
85/100
Virality

Likes 4.4KComments 110Shares

Why it worked

The video taps into a relatable sentiment of FOMO (fear of missing out) regarding summer travel, especially to Europe, and flips it into a humorous celebration of staying local. The trending audio adds to its discoverability, while the aspirational yet achievable scenes of enjoying a city resonate with a broad audience. The self-deprecating humor and positive framing make it highly shareable.

Highly relatable concept that addresses a common social trend.Humorous and self-aware tone.Visually engaging with diverse shots of city life.Effective use of trending audio to enhance the comedic effect and discoverability.Positive and empowering message despite the initial 'negativity' hook.
relatable humorlifestylepositive mindset

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