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InstagramBeautyTutorial

“diy eye patches🧊”

@dariaxliashenko · 58K followers

×3its author's usual

This creator normally gets 57K views. This one got 172K. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates how to make DIY cooling eye patches using cotton pads soaked in ice water and a thick layer of eye cream, then applies them under her eyes for 20 minutes to achieve brighter, smoother under-eyes.

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172K
Views
0.5%
Engagement
75/100
Virality

Likes 928Comments 13Shares

Why it worked

The video offers a simple, accessible, and affordable beauty hack. The clear, step-by-step visual instructions make it easy for viewers to follow along and replicate the process. The promise of "brighter smoother undereyes" provides a clear benefit, and the use of a trending audio adds to its discoverability and appeal.

Clear, concise instructionsVisually appealing demonstrationAddresses a common beauty concernUses trending audio for discoverability
beauty hacksskincare tipsDIY beauty

How to reproduce this format

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