×19InstagramTech
Tech Instagram video that did 19× its author's usual
notas?
@natanloc · 37K followers
×19its author's usual
This creator normally gets 16K views. This one got 324K. That gap — not the raw number — is what makes the format worth copying.
A man challenges a woman to say 'Are you using Java?' in three different emotions: anger, disappointment, and happiness. The woman attempts each emotion, with the man providing feedback.
Open original ↗324K
Views
12.4%
Engagement
75/100
Virality
Likes 40KComments 387Shares —
Why it worked
The video works because it's a relatable and humorous challenge, especially for those familiar with the tech world or simply enjoying emotional acting. The woman's attempts at different emotions, particularly the comedic struggle with 'happy,' create an engaging and shareable moment. The on-screen text guiding the emotions makes it easy to follow along.
Relatable and humorous contentClear on-screen instructions for the challengeEngaging interaction between the participantsUnexpected visual break with space animation adds a unique touch
HumorTech CultureChallenges
How to reproduce this format
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