Food Instagram video that did 2× its author's usual
Spicy street Style Momos Chutney🤤 . . . . #momo #momoschutney #streetfood #vegetarianrecipes #radhananodiaries
@radhananodiaries · 56K followers
This creator normally gets 2.7M views. This one got 4.9M. That gap — not the raw number — is what makes the format worth copying.
The video demonstrates how to make street-style momo chutney. It shows the process of boiling ingredients, blending them, and then cooking the chutney with a garlic tempering.
Open original ↗Likes 181KComments 571Shares —
Why it worked
This video works because it provides a clear, step-by-step tutorial for a popular street food condiment, appealing to a wide audience interested in cooking. The promise of a "street-style" taste adds authenticity and desire, while the visual demonstration makes it easy to follow.