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InstagramFoodTutorial

Food Instagram video that did 2× its author's usual

Spicy street Style Momos Chutney🤤 . . . . #momo #momoschutney #streetfood #vegetarianrecipes #radhananodiaries

@radhananodiaries · 56K followers

×2its author's usual

This creator normally gets 2.7M views. This one got 4.9M. That gap — not the raw number — is what makes the format worth copying.

The video demonstrates how to make street-style momo chutney. It shows the process of boiling ingredients, blending them, and then cooking the chutney with a garlic tempering.

Open original ↗
4.9M
Views
3.7%
Engagement
80/100
Virality

Likes 181KComments 571Shares

Why it worked

This video works because it provides a clear, step-by-step tutorial for a popular street food condiment, appealing to a wide audience interested in cooking. The promise of a "street-style" taste adds authenticity and desire, while the visual demonstration makes it easy to follow.

clear step-by-step instructionsvisually appealing food shotsrelatable desire for street-style foodengaging host
cookingrecipesstreet food

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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