Tech Instagram video that did 2× its author's usual
Realistic Back to School Essentials 👩🏻💻✨📖✏️ #tech #ipad #backtoschool #students #college
@alice.journeyy · 261K followers
This creator normally gets 40K views. This one got 74K. That gap — not the raw number — is what makes the format worth copying.
The video showcases 'back to school essentials' by dropping tech items onto a white sheet. It begins with an iPad Air, followed by a pink stylus, and then a pair of AirPods, all presented with a clean aesthetic.
Open original ↗Likes 3.7KComments 6Shares —
Why it worked
The trend leverages satisfying product drops and reveals, which are visually appealing and create a sense of aspiration. The use of trending audio adds to its shareability, and the clear, concise presentation of 'essentials' makes it easily digestible and relatable for students.