×0Pets Instagram video that did 0× its author's usual
World Dog Surfing Championships 2026 on a beautiful day in Pacifica, CA. Had a great time meeting everyone there. 🐕 . . . #bayarea #dogsurfing #dogsurfingchampionships
@thurber_shots · 162K followers
This creator normally gets 102K views. This one got 43K. That gap — not the raw number — is what makes the format worth copying.
An aerial view captures a large crowd gathered on a beach for a dog surfing championship. Dogs and their owners are seen in the water, with some dogs riding waves on surfboards.
Open original ↗Likes 2.1KComments 55Shares —
Why it worked
The video works because it captures a unique and heartwarming event (dog surfing), which is inherently entertaining and shareable. The aerial perspective provides a grand scale, making the event feel significant and drawing viewers in. The nostalgic music adds a positive emotional layer, enhancing watch time and engagement.
How to reproduce this format
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