×3Beauty Instagram video that did 3× its author's usual
Артикулы на OZON: 01 rich 5025317101 02 rich 5025318386 03 rich 5025319628 04 rich 5025318543
@reviews_wildberries · 1.4K followers
This creator normally gets 113K views. This one got 352K. That gap — not the raw number — is what makes the format worth copying.
A woman tests the smudge-proof quality of several lip liners by applying them to her hand and lips, then rubbing them vigorously. She demonstrates their durability and praises their matte finish and universal shades.
Open original ↗Likes 1.5KComments 28Shares —
Why it worked
The video creates a sense of trust and authenticity by testing a product's claim directly. The relatable "checking for honesty" angle, combined with a clear demonstration of product effectiveness, makes it highly engaging. The close-ups and visible results provide strong social proof, encouraging viewers to trust the review and consider purchasing the product.
How to reproduce this format
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