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“London at night....”

@nikolaisavic · 2.0M followers

×2its author's usual

This creator normally gets 5.9M views. This one got 9.5M. That gap — not the raw number — is what makes the format worth copying.

A man holds a foldable phone, showing a video of London at night on its screen. He then transitions the video from the phone screen to a full-screen view of the actual London nightscape, showcasing the city's landmarks and vibrant lights.

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9.5M
Views
9.7%
Engagement
85/100
Virality

Likes 917KComments 7.1KShares —

Why it worked

This video works because it uses a visually engaging transition that creates a 'wow' effect, making the viewer curious about how it was done and highlighting the phone's screen quality and foldable feature. The popular audio also contributes to its shareability.

Visually appealing and creative transition effect.Effective product placement and demonstration of phone features.Engaging music choice that enhances the video's energy.
product showcasecreative transitionstravel inspiration

How to reproduce this format

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