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InstagramEducationTalking head

Education Instagram video that did 1× its author's usual

Multilingual Dutch Group 🤯 . If you want to learn languages use @preply 📚 Use the link in the BIO to get 50% OFF on your first class! #japan #dutch #twi #caboverde #languages

@yuji_beleza · 7.4M followers

×1its author's usual

This creator normally gets 1.9M views. This one got 1.4M. That gap — not the raw number — is what makes the format worth copying.

A content creator approaches people on the street, challenging them to speak their native language. He then surprises them by speaking their language back, including Twi, Italian, Dutch, Sign Language, and Cabo Verdean. The video concludes with a promotion for Preply, an app for learning languages.

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1.4M
Views
2.1%
Engagement
90/100
Virality

Likes 30KComments 273Shares

Why it worked

The video works because it creates a sense of surprise and delight as the creator demonstrates his multilingual abilities. The unexpected twists, like speaking Sign Language and Cabo Verdean, keep viewers engaged and entertained. The genuine reactions of the people being interviewed are authentic and relatable, fostering a positive emotional connection. The clear call to action for Preply is integrated smoothly, making the ad feel less intrusive and more like a helpful recommendation.

Highly engaging and surprising interactionsShowcases a unique skill (multilingualism)Authentic reactions from intervieweesSmooth integration of product promotionClear and concise on-screen text
educationentertainmenttravel experiences

How to reproduce this format

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