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×526
InstagramComedyVoiceover + b-roll

“Andrew Tate spotted inside Miami jail”

@colebell0 · 98K followers

×526its author's usual

This creator normally gets 29K views. This one got 15M. That gap — not the raw number — is what makes the format worth copying.

A video shows a drone flying up to a jail window, with text claiming Andrew Tate is spotted inside. The video then cuts to the creator holding a drone, promising a part two if viewers follow.

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15M
Views
0.9%
Engagement
85/100
Virality

Likes 131KComments 3.1KShares

Why it worked

The video leverages a controversial public figure and a sensational claim to create a strong curiosity gap. The promise of a 'part 2' encourages engagement and follows, while the use of a drone adds a unique, almost voyeuristic element that captivates viewers.

Leverages a trending and controversial topic.Creates a strong curiosity gap for a 'part 2'.Simple and easy to replicate format.
controversycuriosityengagement bait

How to reproduce this format

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