×11InstagramComedy
“How I'm bouta start putting on cologne from now on”
@joshua.udu · 5.4K followers
×11its author's usual
This creator normally gets 92K views. This one got 1.6M. That gap — not the raw number — is what makes the format worth copying.
A man demonstrates an exaggerated and comedic way of applying cologne, mimicking a confident, stylish older man. The video alternates between the two men, showing the 'before' and 'after' of the cologne application style.
Open original ↗1.6M
Views
6.4%
Engagement
85/100
Virality
Likes 104KComments 165Shares —
Why it worked
The video uses a popular trend audio and a relatable scenario (applying cologne) to create a humorous skit. The contrast between the two characters and their styles is highly engaging and shareable, leveraging aspirational humor.
Relatable premiseHumorous contrast between charactersEffective use of trending audioClear visual storytelling
humorstyle tipsrelatability
How to reproduce this format
More comedy hooks that worked
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×29636 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17828 its author's norm
TikTok breakdown×13524 its author's normExplore more