Music Instagram video that did 1× its author's usual
i’m not stupid - out august 4th!! pre-save it now in my bio❤️ #music #original #originalmusic #singer #stupidsong
@prestynsmithmusic · 1.3M followers
This creator normally gets 636K views. This one got 370K. That gap — not the raw number — is what makes the format worth copying.
A young woman stands in the middle of a street at night, holding up white cards with lyrics written on them, revealing them one by one to the beat of a song. The final card reveals the song's release date.
Open original ↗Likes 5.5KComments 101Shares —
Why it worked
The video uses a popular trend of revealing text cards to a trending audio, creating a sense of anticipation and engagement. The relatable lyrics and the reveal of the song's release date encourage viewers to listen to the full track and connect with the artist.