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InstagramMusic

Music Instagram video that did 1× its author's usual

i’m not stupid - out august 4th!! pre-save it now in my bio❤️ #music #original #originalmusic #singer #stupidsong

@prestynsmithmusic · 1.3M followers

×1its author's usual

This creator normally gets 636K views. This one got 370K. That gap — not the raw number — is what makes the format worth copying.

A young woman stands in the middle of a street at night, holding up white cards with lyrics written on them, revealing them one by one to the beat of a song. The final card reveals the song's release date.

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370K
Views
1.5%
Engagement
75/100
Virality

Likes 5.5KComments 101Shares

Why it worked

The video uses a popular trend of revealing text cards to a trending audio, creating a sense of anticipation and engagement. The relatable lyrics and the reveal of the song's release date encourage viewers to listen to the full track and connect with the artist.

Utilizes a popular trend effectivelyEngaging visual storytelling with text revealsClear call to action/information at the end
musicpromotionpersonal_brand

How to reproduce this format

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