×368“i can’t believe i caught this on camera 😭”
@colebell0 · 98K followers
This creator normally gets 29K views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.
The video shows a tall building at night with many windows, some lit up. Text overlay claims Andrew Tate is spotted inside a Miami prison. The camera zooms into one lit window, revealing a blurry, pixelated image that vaguely resembles a face, implying it's Andrew Tate. The video then zooms back out to show the entire building again.
Open original ↗Likes 129KComments 2.8KShares —
Why it worked
The video leverages a trending controversial figure (Andrew Tate) and creates a 'shocking' or 'unbelievable' claim, drawing viewers in with curiosity. The zoom effect builds anticipation, and the blurry image allows for plausible deniability while still creating a viral moment.
How to reproduce this format
More comedy hooks that worked
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×29636 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×16845 its author's norm
TikTok breakdown×13524 its author's norm