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InstagramComedy

“a canon event”

@evanbodycomb · 542K followers

×11its author's usual

This creator normally gets 1.0M views. This one got 8.4M. That gap — not the raw number — is what makes the format worth copying.

The video contrasts how kids today stay entertained in a car (playing video games on a phone) with how the creator, as an 8-year-old, entertained himself by imagining a parkour man keeping pace with the car outside the window. It uses split screens and reaction shots to highlight the difference.

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8.4M
Views
9.1%
Engagement
90/100
Virality

Likes 748KComments 11KShares

Why it worked

The video taps into nostalgia and a shared childhood experience of imaginative play, contrasting it with modern digital entertainment. The relatable humor and the creative visual of the imaginary parkour man make it highly shareable. The use of a trending audio also boosts its discoverability.

Highly relatable conceptEffective use of trending audioClear visual contrast between past and presentEngaging animation for the imaginary elementStrong emotional connection through nostalgia
NostalgiaHumorRelatable Experiences

How to reproduce this format

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