Auto Instagram video that did 1× its author's usual
Это будет история 🇰🇬 Билеты будут на 3 дня! С 31 июля по 2 августа! Завтра выберем 15 победителей, желаю всем удачи 🤝
@hairidin_22 · 910K followers
This creator normally gets 1.4M views. This one got 1.3M. That gap — not the raw number — is what makes the format worth copying.
A man stands in front of a red sports car and racing boats, holding a fan of black tickets. He announces a giveaway of 15 Formula 1 tickets for an event in Issyk-Kul and explains how to enter by liking the video and reposting it to stories for an extra chance.
Open original ↗Likes 72KComments 7.4KShares —
Why it worked
The video works by offering a high-value prize (Formula 1 tickets) for a simple action (liking and sharing). This incentivizes engagement and broadens reach through shares, leveraging the audience's desire for exclusive experiences and the ease of participation.
How to reproduce this format
More auto hooks that worked
“When you've already filled up and look back.”×12667 its author's norm