×36InstagramFitness
“They cooked with this 🔥”
@lex.liftz · 28K followers
×36its author's usual
This creator normally gets 130K views. This one got 4.1M. That gap — not the raw number — is what makes the format worth copying.
The video shows a man comically struggling to write on a book with an oversized pen, followed by an animated clip of Peter Griffin writing with a feather quill. The on-screen text humorously suggests this is how Monster Energy employees write the paragraphs on the back of their cans.
Open original ↗4.1M
Views
11.7%
Engagement
85/100
Virality
Likes 483KComments 934Shares —
Why it worked
The humor comes from the relatable exaggeration of the perceived effort and elaborate language used in Monster Energy drink descriptions, combined with a popular meme format. It leverages a common observation and presents it in a funny, unexpected way, making it highly shareable.
Relatable humor about a specific brand's marketing style.Effective use of a popular meme format (Peter Griffin writing).Clear and concise on-screen text that delivers the punchline.Good pacing for a comedic setup and payoff.
humorrelatable contentbrand commentary
How to reproduce this format
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