×1Beauty Instagram video that did 1× its author's usual
Артикул на WB: WW121412 применять с двумя буквами WW впереди!! Автор @zaikaibr
@reviews_wildberries · 1.4K followers
×1its author's usual
This creator normally gets 113K views. This one got 80K. That gap — not the raw number — is what makes the format worth copying.
A woman reviews a brown mascara, demonstrating its application and showcasing its waterproof qualities by showing herself in a sauna and jacuzzi, then demonstrating how it washes off easily.
Open original ↗80K
Views
0.1%
Engagement
70/100
Virality
Likes 79Comments 3Shares —
Why it worked
The video works because it offers a clear, concise product review with a live demonstration and proof of its claims (waterproof, easy removal). The personal endorsement and practical application make it highly relatable and trustworthy for viewers interested in beauty products.
Clear product demonstrationVisual proof of claims (waterproof, easy removal)Direct address to the audience builds trustHighlights key benefits (color, brush, longevity, removal)
product reviewbeauty tutorialproduct demonstration
How to reproduce this format
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