×3InstagramComedy
Comedy Instagram video that did 3× its author's usual
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@the.kid.noah · 13K followers
×3its author's usual
This creator normally gets 8.8K views. This one got 25K. That gap — not the raw number — is what makes the format worth copying.
A man at the beach pretends to hide his phone and valuables under his towel, while a burglar watches from a distance. The burglar approaches, thinking he's found easy pickings, but the man reveals he's still holding his phone, leaving the burglar frustrated.
Open original ↗25K
Views
2.8%
Engagement
85/100
Virality
Likes 686Comments 4Shares —
Why it worked
The video creates a relatable scenario of beach theft and then subverts expectations with a clever twist, leading to a humorous outcome. The POV angle draws viewers in, making them feel part of the narrative, and the trending audio adds to its shareability.
Relatable scenarioUnexpected twistClear POV setupStrong comedic timing and reactionUses trending audio effectively
comedyrelatable situationslife hacks (parody)
How to reproduce this format
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